Excitement
Geico
Ready. Set your brackets. Go!
This March Madness Tom Routson of Framestore Pictures brings back everybody’s favorite Gecko to commentate the playoffs. In 'Excitement', the ever lovable GEICO Gecko attends his first ever NCAA tournament to tell viewers all about GEICO’s great insurance offerings. As he paces back and forth on the announcer’s table, his co-anchor tries to reign in his enthusiasm, but the Gecko can't help himself from getting a little too swept up in the action.
The spot puts the Gecko front and center, which allowed Routson to play with the humour of his performance, along with his co-anchor’s uncomfortable reactions. Framestore’s New York VFX team, who have worked with The Martin Agency on animating the Gecko for over ten years, brought the beloved mascot to life on the screen.
It is always great to partner with The Martin Agency and GEICO, and the Gecko is such a fun character to work with. I had a lot of fun drawing out his personality and comical performance in this campaign.
Tom Routson - Director
