The protagonists in the 90-second animation are two increasingly enthusiastic dancers, whose initial face-off turns into a dance battle that beautifully showcases design and animation craft. The concept for the titles was to demonstrate Framestore’s Design Studio’s creative process: showing an idea evolve from initial concept through storyboard, simplified wireframe 3D to final, full-colour render. Working closely with animation director Ian Spendloff and 3D animator Yukari Schrickel, director David Lochhead was also keen for the narrative to celebrate the very notion of collaboration – the magic that happens when two or more people get together and inspire and push each other, enabling them to create something bigger and better than if they were working individually.

As well as the main titles, Framestore also designed 39 x 5-second intro stings for all the different award categories.