Framestore delivered a visual underwater masterpiece in a 90-second advert which showcased SHEBA®’s HOPE Reef – a man made reef built as part of the worlds-largest reef restoration programme. Framestore Pictures’ Director, Murray Butler and Framestore’s VFX Supervisor, Grant Walker created three complex-CG underwater environments, for the project and worked with leading coral biologist Professor David Smith to create a stunningly accurate depiction of what the reef will look like in five years time when the coral has fully re-grown.

Here's a round-up of news from this stunning work:

Campaign

Computer Graphics World 

FORBES

AnimationXpress

Shots.net

AdWeek

Creative Salon

Campaign Brief

The Stable